Google to enforce MiCA rules for crypto ads in Europe starting April 23

As of April 23, 2025, Google mandates that crypto service providers advertising in Europe must comply with MiCA or CASP regulations. This initiative, while intended to protect investors, may inadvertently limit opportunities for smaller exchanges and wallets.

Google’s updated policy states that violations of advertising rules will not lead to immediate penalties; instead, account suspensions will be preceded by warnings to give advertisers time to align with the new regulations.

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