In the 2024 financial report (BCTC), VTV recorded significant losses in its business operations. To explain this situation, VTV provided the main reasons for the losses, including a decline in advertising revenue due to increasing competition in the digital television market. Additionally, production costs for programs rose higher than expected due to investments in technology and personnel to improve the quality of television content.
In response, VTV has outlined several corrective measures. Specifically, the organization will focus on reducing operational costs, optimizing the production process, and developing new revenue streams such as streaming services and program sponsorships. Furthermore, VTV aims to restructure its content segments to attract audiences with a wider range of diverse and engaging programs. Implementing these measures is expected to help VTV grow revenue and minimize losses in the coming years.
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