Producers of ‘Brother Overcoming Thousands of Obstacles’ End Billion Dollar Dream

Yeah1 Group (YEG) has completed the transfer of its entire stake in Giga1, where it held 99.99% equity, due to unmet expectations. Launched in November 2020 with aspirations for $1 billion in revenue, Giga1 failed to generate expected profits. In 2020, Yeah1 lost nearly 181 billion VND, while 2021 saw a profit mainly from divesting assets. Trần Uyên Phương from Tân Hiệp Phát and Nhượng Tống both sold their entire YEG shares. YEG shares dropped below 23,000 VND and the company decided to restructure, focusing on quality content production. By late 2024, Yeah1 achieved a revenue of 378 billion VND and a pre-tax profit of 57 billion VND. In 2025, Yeah1 plans to hold a shareholders’ meeting and expand international partnerships in entertainment.