FPT officially appeared at Stamford Bridge during the match between Chelsea and Ipswich Town on April 13, showcasing its logo and the phrase “Vietnam – Technology – Transformation” on electronic advertising boards, marking its debut in the English Premier League. FPT and Chelsea established a partnership aimed at enhancing the digital experience for fans and helping the club transition digitally. This agreement is expected to bring significant operational and decision-making benefits to Chelsea. Before FPT, major Vietnamese brands like Hoang Anh Gia Lai, Tôn Đông Á, and Sabeco also formed similar partnerships with top European clubs. These collaborations not only encompass advertising but also include football training, brand products on jerseys, and fan engagement activities, positively impacting both the brand and Vietnamese football.
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