Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

Throughout 2025, retail investors have been net sellers of Bitcoin, with 247,000 BTC sold. However, historical trends suggest that interest could significantly rise if BTC surpasses its recent all-time high of 109,350 USD.

Currently, Google search volume for Bitcoin mirrors levels from June 2024. This decline in retail activity highlights a disconnect between Bitcoin’s price approach to 104,000 USD and investor engagement, which may change as the market evolves.

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