Corporate appetite for Bitcoin is at its highest, from tech firms to coffee chains

In Q1 2025, corporate Bitcoin holdings surged by 16%, reaching 688,000 BTC. This increase reflects a strong corporate interest in Bitcoin, with major players like Michael Saylor’s Strategy leading the way.

Companies from sectors such as coffee chains and fashion brands are increasingly purchasing Bitcoin. ANAP Holdings and Vanadi Coffee are notable examples, emphasizing the widespread adoption of BTC across industries.

Despite fluctuations in Bitcoin’s price, which fell by over 5% recently, the overall corporate adoption trend remains resilient. Bitcoin trading at approximately 104,535 USD suggests a lasting confidence in this asset.

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