Tether now holds a 10.7% share in Juventus, worth around €128 million (149 million USD). The move marks a significant intersection between cryptocurrency and traditional sports, as Tether aims to modernize the club’s operations while facing financial hurdles.
Despite Tether’s strong financial position, with a reported profit of 13 billion USD in 2024, Juventus struggles with an estimated €18 million deficit. Questions over USDT’s potential illegal uses also worry board members and affect Tether’s future discussions with club leaders.
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