Meta could face daily fines from the EU over ad consent model

Starting June 27, 2024, Meta could incur daily fines due to its non-compliance with the EU’s Digital Markets Act. The European Commission indicated that the updated pay-or-consent model launched by Meta is still lacking in meeting compliance requirements.

Meta asserts that it offers legitimate user choices and contends that it is unfairly targeted. Concurrently, the company is expanding its AI capabilities by recruiting top talent from OpenAI, aiming to bolster its technological competitiveness.

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