Modern retail channels in Vietnam only account for 12% market share: Masan CEO highlights trillion-dollar opportunities from integrated supply chains

The Techcombank Investment Summit 2025 took place in Hanoi, where Masan’s CEO, Danny Le, highlighted opportunities in Vietnam’s retail sector, which currently accounts for only 12% market share. He emphasized the need to build an integrated supply chain and invest in technologies like AI and blockchain to enhance business efficiency. He believes that with a youthful population and market potential, Vietnam needs long-term capital and reasonable cost policies for sustainable growth. Masan is committed to collaborating with traditional retail stores, focusing on improving supply chain management and digitalizing operations. To meet changing consumer behavior, Masan and Techcombank will develop digital products to enhance accessibility and consumer experience.

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