Phuc Long Earns Over 35.5 Billion VND from Bread, Pastries, Ice Cream, Yogurt in Q2 2025

Masan Group (MSN) announced its Q2 2025 financial report, showing positive results from Phuc Long Heritage (PLH). The quarter’s revenue reached 434 billion VND, a 10.8% increase from the same period last year, while net profit after tax totaled 43 billion VND, up 38.8%. For the first half of 2025, PLH’s revenue amounted to 858 billion VND, a 10.3% increase, with net profit after tax at 86 billion VND, rising 63.5%. This growth was driven by increased orders and improvements in the food segment, with revenue from bread, pastries, ice cream, and yogurt growing by 43.4%, accounting for 35.588 billion VND or 8.2% of total revenue. By the end of Q2, PLH operated 184 stores and plans to open 13 more, particularly in Hanoi. The EBITDA margin was 18.5%, with a net profit margin of 10.1%. Phuc Long Heritage is known not only for its tea and coffee but also for expanding into food, contributing to Masan’s consumer retail ecosystem.