Based in Istanbul, Marti Technologies announced that it will allocate 20% of its cash reserves to cryptocurrency, beginning with Bitcoin. CEO Oğuz Alper Öktem stated this move is intended to preserve the purchasing power of cash that is not currently in use.
Despite the allocation to crypto assets, Marti’s essential business operations and growth strategies in mobility remain unaffected. The company also continues to provide ride-hailing services and manages a variety of electric vehicles throughout Turkey.
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