How plushies saved Pudgy Penguins from bankruptcy

Three years ago, Pudgy Penguins was close to bankruptcy but is now anticipated to earn 50 million USD in 2025. CEO Luca Netz bought the company for 2.5 million Ether, deciding to focus on physical toys, which became a lucrative venture.

Despite the NFT market’s steep decline, Pudgy Penguins stood out, benefitting from a collectibles craze. Its strategy to blend NFTs with physical toys enabled strong sales, and its floor price has surged significantly, showing resilience in a challenging market.

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