63% of Eastern Europe’s crypto media lost traffic in Q2; GenAI reshaped discovery, but user loyalty held firm

In Q2 2025, the Eastern European crypto market saw mixed results. Traffic losses were significant for 63% of crypto media outlets, attributed to regulatory pressures. However, the overall global market rebounded, showcasing a complex dynamic impacting media visibility.

Generative AI tools continue to influence content discovery within the crypto space. While many media outlets face challenges, user loyalty remains strong in specific segments, indicating potential resilience amidst shifting audience engagement patterns.