Breaking the Prejudice of “Jumping into Markets Leads to Falling Down”, Bau Duc Wins Big as Vietnamese Bananas Capture Nearly 50% Market Share in China, Exports Up 55%

Vietnam has captured nearly 50% of the banana market in China with 424,000 tons exported in the first 5 months of 2025, bringing in $200 million. HAGL, led by Bau Duc, has leveraged geographical advantages, product quality, and trade agreement tax benefits to enhance the value and yield of bananas. Revenue from bananas in Q2 2025 increased by over 50%, with net profits reaching 483 billion VND, marking the first time surpassing cumulative losses. HAGL is also expanding into the Japanese market with a premium banana supply contract, making a mark in agricultural exports. However, the company still heavily relies on the Chinese market, creating risk that needs monitoring, especially as there are signs of dwindling demand for various agricultural products from China.