Are struggling firms using crypto reserves as a PR lifeline?

Corporate treasuries holding Bitcoin increased significantly in the first half of 2025, nearly doubling from 70 to 134 companies. In total, public firms are now holding 244,991 BTC, indicating a strong interest in crypto as a financial asset.

Despite this growth, analysts express concern that some companies may be using crypto assets mainly for short-term public relations boosts, rather than long-term strategic planning, raising questions about the sustainability of this trend.

Firms are also exploring Ether and select altcoins for potential staking opportunities. This diversification reflects a growing recognition of crypto’s evolving role in corporate treasury management beyond just Bitcoin.

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