Everpia has officially launched “The Bedroom” experience space in Ho Chi Minh City, marking the debut of its first Everon Flagship Space. Representative Lee Bang Hyun emphasized the importance of redefining bedroom spaces as not just furniture displays but as connection points for people. Inside, customers can interact with products and learn about materials through an experiential area. Everpia plans to expand this model to Hanoi and Da Nang.
The Vietnamese home textile market is projected to reach 4 billion USD by 2029, with the luxury mattress segment targeting nearly 9 trillion VND in 2025. Therefore, investing in Flagship Space is a strategic move to attract new customers and enhance brand value. Everpia collaborates with Lenzing, a wood-based fiber manufacturer, to utilize TENCEL™ fibers in new products, highlighting sustainability and environmental friendliness, while operating a factory aiming for Net-Zero standards by 2030.
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