1inch unveiled a new branding and domain, focusing on user experience, with co-founder Sergej Kunz stating that DeFi will soon blend seamlessly with traditional finance. The partnership with Coinbase aims to penetrate the mainstream through integrated decentralized exchange features.
The company addresses DeFi fragmentation and emphasizes collaboration with projects. With 25 million users and impressive daily trading volumes, 1inch aspires to empower users while promoting self-custody and security in digital asset management.
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