WinCommerce (WCM), a member of Masan, has recorded five consecutive profitable quarters, marking a transformation from a loss of 4 trillion VND to an impressive profit expected to reach 1 trillion VND by 2026. CFO Phan Nguyen Trong Huy shared strategies for the company’s recovery, emphasizing the importance of human resources, business model, and financial management. The team plays a crucial role, with experienced retail personnel recruited from various sources. WCM employs diverse supermarket models for urban and rural markets, focusing on four factors: product quality, variety, reasonable pricing, and attractive promotions. Together with optimizing the supply chain and operations, WCM reduced inventory time and improved cash flow, generating 1.6 trillion VND over the past two years. Through these improvements, the company can open new stores with minimal initial investment.
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