The Heirloom Diamond

Masan Consumer Corporation (MCH) reported a post-tax profit of 2.104 trillion VND in Q4 2025, down 11.1% year-on-year, with a net revenue of 9.275 trillion VND, up 3.7%. Total revenue for 2025 was 30.557 trillion VND, a slight decrease of 1.1%. MCH noted that the direct distribution model Retail Supreme and new channels like HORECA and e-commerce are fostering sustainable growth. Gross profit for Q4 2025 reached 4.208 trillion VND with a margin of 45.4%. The annual profit reached 6.764 trillion VND with a margin of 22.1%. The profit decline was primarily due to lower EBIT margins and reduced financial income. MCH paid interim dividends totaling 5.129 trillion VND in 2025 and increased capital to nearly 13 trillion VND.

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