73% of LATAM crypto media lost traffic in Q1 2025, six outlets held majority reach – Outset report

A significant 73% of Latin American crypto media saw reduced traffic in the first quarter of 2025, with six key outlets capturing a majority of the audience. The fluctuation in Bitcoin’s prices considerably influenced these changes.

Organic PR emerged as crucial for shaping public perception and trust in volatile times. February was marked by the largest drop in visits, as adverse events in the market caused 78.18% of media to lose traffic.