Công ty Cổ phần Đầu tư Thế Giới Di Động (HOSE: MWG) has re-entered the e-commerce market with the launch of its MWG Shop platform on May 15, 2025. This platform is integrated into the VIP Gift app and includes major retail chains like Thế Giới Di Động, Điện máy Xanh, TopZone, and AVAKids, offering a wide range of products from electronics to food. However, Bách hóa Xanh and An Khang are not yet available. MWG previously attempted to enter the e-commerce arena in 2017 but ceased operations in 2018. This comeback aims to optimize distribution channels amidst competition from giants like Shopee and Lazada. MWG plans to leverage its store network and logistics to regain market share.
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