Startups like Athena and Profound, backed by millions in funding, specialize in optimizing AI chatbots such as ChatGPT. Their focus is on ‘answer engine optimization,’ ensuring brands remain visible as traditional search methods evolve.
Google’s AI Overviews and new AI Mode have sparked complaints from publishers about lost traffic and revenue. OpenAI’s potential introduction of an ad-supported ChatGPT could challenge Google, with significant implications for the advertising landscape.
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