During a six-hour livestream, Baidu’s AI avatars earned 7.65 million USD in sales, captivating over 13 million viewers. Luo Yonghao’s digital double highlighted advancements in AI technology, offering a cost-effective alternative to human hosts amid strict compliance regulations.
According to Wu Jialu, the industry’s potential is vast as digital humans adapt to meet compliance standards. However, challenges remain, especially regarding platform regulations. The evolution of livestream shopping in China signals a significant transformation in consumer interaction and engagement.
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