Algorand rents Times Square billboard to tout green cred ahead of Earth Day
The Algorand Foundation announced that on Thursday, April 21, it will darken Times Square in New York to exhibit its dedication to sustainability. The takeover will begin with billboards showing an environmentalist call to action before going dark for an hour starting at 8 p.m. ET. The ad spending is pegged to Earth Day in the U.S.
Algorand Foundation CEO Staci Warden told that the event aims to both debunk myths about the carbon impact of blockchain technology and bring awareness to the environmental costs of Times Square billboards themselves.