Apple is in advanced discussions to potentially replace Siri’s internal AI with models from Anthropic and OpenAI. Internal testing indicates Anthropic’s Claude has outperformed Siri’s existing models, prompting a re-evaluation of Apple’s AI strategy.
The shift in management has redirected Siri’s development oversight, increasing exploration of external language models to enhance capabilities. Previous attempts to use on-device AI models from OpenAI were declined.
Despite potential collaborations, internal morale is low as Apple employees feel demoralized by this shift. Concerns regarding reliance on third-party AI models raise issues about Apple’s long-term investment in proprietary technology.
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