Bach Hoa Xanh Representative Reveals Reasons for Choosing Ninh Binh Instead of Larger Provinces for “Northern Advancement”

Bach Hoa Xanh, under Thế Giới Di Động (MWG), is set to officially launch in Northern Vietnam by the end of November, starting in Ninh Binh. The choice of Ninh Binh is due to its strategic location, optimizing resources from Central Vietnam and gaining insights into Northern consumer behavior. The store model will be adjusted to better fit local preferences, with a wider range of fresh food and essential goods. Bach Hoa Xanh aims for sustainable growth, focusing on building consumer trust through product quality rather than fast expansion. The chain’s revenue for the first nine months reached approximately 34,400 billion VND, with plans to open 1,000 new stores annually starting in 2026. MWG aims to IPO Bach Hoa Xanh by 2028 while optimizing operations to increase profitability.