New users are attracted to crypto assets: In 2024, 22.4% of new cryptocurrency users were driven by the potential for rapid appreciation. Among them, MEME coins and the Binance Coin (BNB) token were particularly favored, indicating a trend towards investing in HIGH-risk, HIGH-reward digital assets.
Most users remain cautious about investments: Despite the significant interest, 44% of survey participants hold less than 10% of their assets in cryptocurrency, suggesting cautious participation. Optimism for favorable regulations and increased traditional finance involvement is noted for 2025, highlighting potential for future growth.
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