Burger King has hinted at the potential launch of ‘Burger Koin’, prompting speculation regarding its renewed cryptocurrency ambitions. This signals a potential re-entry into the digital asset space.
This is not Burger King’s first experience with cryptocurrencies; it previously introduced ‘WhopperCoin’ in Russia in 2017. Recently, they have accepted crypto payments in Paris as part of their evolving strategy.
Burger King’s move into cryptocurrencies coincides with a turbulent crypto market, particularly with Bitcoin (BTC) experiencing losses, which raises questions about the timing of their planned digital currency.
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