Canadian wellness firm approves plan to add $1 million of Bitcoin to treasury

Wellness and plant-based e-commerce firm Jiva Technologies has become the latest corporate entity to go ahead with a Bitcoin treasury strategy, following a board of directors’ approval of up to $1 million in BTC investments.

According to Jiva Technologies CEO Lorne Rapkin, Bitcoin’s “inherent scarcity and finite supply position it as a modern hedge against inflation and a safe haven in times of economic uncertainty.”