Cardano is the most intimate crypto brand, Bitcoin follows
According to the MBLM Top Brand Intimacy 2022 report, Cardano (ADA) is the most intimate crypto brand. MBLM’s Brand Intimacy Study considers the emotion users have for the brands. The study uses AI to asses users’ relationships with the brands.
The report gave Cardano a quotient score of 52.6. The company ranked 26 overall, with Disney in the top spot with a score of 68.1. Bitcoin (BTC), on the other hand, came in at rank 30, scoring 51.9.