CEO of Vietnamese company with nearly 12 trillion VND in market capitalization sells bánh chưng

Viettel Post Thái Nguyên recently held a livestream event to sell Bánh Chưng Bờ Đậu and other agricultural products, featuring Mr. Hà Anh Dũng, Deputy Director of Viettel Post, along with local producers. Bánh Chưng Bờ Đậu, known for over 60 years, was demonstrated from ingredient selection to production. The “Journey of Agricultural Products” campaign aims to provide a stable consumption channel for local produce through digital platforms, emphasizing transparency in production and quality control. The livestream format reduces intermediaries, allowing direct consumer access. Other showcased products included miến dong and herbal tea. Viettel Post manages delivery in a closed logistics chain. The company plans to expand this initiative to other regions. VTP shares closed at 98,400 VND each, with a market capitalization nearing 12 trillion VND.