Crypto.com has introduced a platform for sports betting in the U.S., allowing customers to use various cryptocurrencies, including the Cronos token, reflecting an increasing interest in wagering on real-world events among crypto traders.
In 2024, U.S. Sports betting revenue is projected to reach 14.30 billion USD, rising sharply from 0.48 billion USD in 2018, indicating substantial growth in this emerging market.
Crypto.com enhances its visibility in sports through partnerships with Formula 1 and UFC, while its new betting feature aligns with the excitement of the SUPER Bowl, boosting user engagement.
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