Dana White has officially joined VeChain’s advisory board, aiming to boost blockchain technology awareness. Alongside Nobel Prize-winning physicist Konstantin Novoselov, White intends to promote VeChain’s brand and efforts, particularly focusing on projects that offer eco-friendly rewards like the VeBetterDAO.
VeChain and UFC have previously collaborated by integrating chips into fighter gloves, ensuring authenticity through blockchain technology. This partnership aims to demonstrate blockchain’s real-world usability while enhancing tracking and verification for products, with future collaborations expected.
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