The article analyzes the fluctuations in profit after tax (PAT) of the company in 2024 compared to 2023. Factors contributing to the changes include revenue growth, fluctuations in operating costs, and impacts from external factors such as macroeconomic conditions and changes in tax policies. Notably, there was revenue growth from several key products; however, input material costs also increased. The analysis indicates that certain marketing activities were effective, but rising costs due to inefficiencies in cost management impacted PAT. Additionally, the company plans to adjust its product strategy to optimize profits in the coming years.
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