Ether.fi reinvents itself as a crypto neobank—genius strategy or risky bet?

Ether.fi is moving away from restaking to develop a decentralized banking model. This shift is critical as it faces decreasing competition in a market where it previously held over 55% market share.

The newly launched non-custodial credit card encounters competition from established platforms. Additionally, sustaining its cashback incentive may become challenging due to dependence on the SCR token.

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