Hoa Sen Group is focusing on developing the domestic market, increasing the ratio of domestic sales from 53% in 2022-2023 to 60% in 2024-2025. Revenue and production in the domestic market have consistently increased over the years. The company is launching a new magnesium alloy-coated product, poised for growth based on advanced technology and high-quality demands. Since 2021, Hoa Sen has implemented a chain of Hoa Sen Home supermarkets with a goal of opening 20 supermarkets annually, currently operating 122 supermarkets and over 400 stores. The modern warehouse system with 12 large warehouses optimizes management, reduces costs, and shortens distribution time. The company runs the “Vietnamese Family Shelter” program to support underprivileged children, demonstrating social responsibility and enhancing brand image. Overall, this strategy not only strengthens export positions but also aims for sustainable domestic market dominance.
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