Lacoste enters the Web3 era with the launch of UNDW3
French clothing company, Lacoste, has made its first foray into Web3 with the launch of UNDW3. Lacoste plans to drop its first NFT collection on Jun 14 via UNDW3, allowing fans to own the brand in a creative way.
The collection consists of 11,212 images of the iconic Lacoste crocodile with glowing eyes emerging from the water. Each NFT is priced at 0.08ETH, and the total number of NFTs is a reference to the L1212 polo shirt, designed by Lacoste founder René Lacoste.