Luxury Cars Struggle, Distributors Face Challenges

HAX reports a 25% decline in Q3/2025 earnings, marking its first loss since 2021. Tasco Auto and Giai Phong Automobile Company also face significant financial pressure with large losses as demand for luxury cars drops. Rising costs and changing consumer trends have led to increased inventory. Distributors are slashing prices, but sales remain stagnant. The luxury car market needs a repositioning towards electric vehicles or improved customer service to sustain profit margins, while price competition is diluting brand value.

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