Masan Consumer recently launched a new product line called “Asian Street Food” aimed at providing convenient meals priced at just 1 USD. Senior Marketing Director of Convenient Food, Ms. Nguyen Truong Kim Phuong, stated that this initiative utilizes advanced technology similar to self-heating hot pot and self-cooking rice products. In Q2 2025, the company plans to introduce noodles such as Taiwanese beef noodles, Tomyum Bangkok noodles, and Peking duck mixed noodles. The 1 USD pricing strategy has also succeeded in various countries and helped brands like Dollar Tree and Miss A attract loyal customers. MCH aims to deliver high-quality meals at reasonable prices in a promising market.
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