Masan Group reports profit in 6M2025 rises over 80% despite decline in ‘diamond’ Masan Consumer, pork segment booming

Masan Group (HOSE: MSN) reported its after-tax profit for Q2 and the first six months of 2025 at 1.619 trillion and 2.602 trillion VND, respectively, an increase of over 80% year-on-year. The growth primarily stemmed from WinCommerce and Masan MEATLife, while Masan Consumer faced a decline due to disruptions in traditional sales channels. WinCommerce’s revenue in Q2 reached 9.130 trillion VND, up 16.4%, thanks to network expansion in rural areas. Masan Consumer recorded revenue of 6.276 trillion VND, down 15.1%, due to reduced inventory levels and cautious sales operations. Masan MEATLife reported revenue of 2.340 trillion VND, up 30.7%, driven by rising pork prices and expanded networks. Other segments like Phuc Long Heritage and Masan High-Tech Materials also experienced revenue growth. Projected consolidated net revenue for 2025 is expected to range from 80 trillion to 85.5 trillion VND, with robust year-on-year growth of 14% to 52%.