In Q1 2025, 82% of crypto media sites in Europe lost traffic due to MiCA regulations, particularly affecting Germany, France, and the Netherlands. Only 16 sites gained traffic during this period.
The European Securities and Markets Authority’s warnings led to the removal of investment discussions from editorial content without proper licenses, prompting Google to adjust its algorithms.
Traffic declines were also due to geopolitical tensions and a downturn in the overall crypto market, compounded by regulatory challenges faced by 21 of 34 crypto outlets in Germany.
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