Microsoft has unveiled a new strategy focusing on small and medium-sized businesses by utilizing third-party companies to sell AI software. This approach aims to adapt to evolving market demands and improve partner opportunities.
The shift is anticipated to change purchasing habits among customers and partners. Microsoft is prioritizing AI-centered products and providing expanded technical training for its internal sales force.
In a competitive landscape dominated by AI, other tech giants like Amazon and Salesforce are also revamping their sales strategies to remain relevant. Feedback from partners suggests potential growth for third-party distribution in this new environment.
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