MWG Aims to Establish EraBlue as the New Retail Icon of Southeast Asia

Mr. Doan Van Hieu Em, a member of the Board of Directors of Mobile World Investment Corporation (MWG), announced the strategic development plan for EraBlue, the retail chain in Indonesia for the 2026-2030 period. After three years of operation with nearly 180 stores and a revenue of 2,000 billion Rp, EraBlue has established a sustainable business model and stable profits. The chain will build its VISION, MISSION, and CORE VALUES to aim for an IPO before 2030, positioning EraBlue as the retail icon of Southeast Asia. The target is to open 500 stores by 2027. Agriseco assesses that Indonesia’s electronics market has significant potential for EraBlue, as over 50% of the market share belongs to traditional stores. MWG, alongside its Thế Giới Di Động and Bách Hóa Xanh chains, is restructuring for sustainable growth, aiming to double its profits by 2030.