Netflix is implementing a generative AI-powered search feature to assist users in finding content more easily. This new tool allows users to request personalized recommendations using conversational language, promising a more intuitive experience.
In tandem with the redesign, Netflix will discontinue some interactive titles, including ‘Black Mirror: Bandersnatch’. This reflects a strategic shift aimed at enhancing user engagement and simplifying content access.
The rollout of these new features will be gradual, with tests commencing on mobile devices. Netflix aims to make discovering shows and movies quicker and more enjoyable for users.
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