In July, non-fungible token (NFT) sales reached over 574 million USD, marking the second-highest monthly sales in 2025. This reflects a significant 47.6% increase from 388.9 million USD in June, with Ethereum contributing 275.6 million USD, representing a 56% growth.
While NFT sales flourished, the number of unique buyers fell by 17%, down to 713,085 from 860,134. This indicates a consolidation trend among investors, with fewer participants making larger purchases, suggesting increasing confidence in high-value assets.
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