Amid ongoing declines in NFT trading volumes over five consecutive quarters, OpenSea has announced a strategic shift to integrate token trading. On July 8, 2025, the platform acquired Rally to enhance mobile trading and create an all-in-one app for users.
Chris Maddern, OpenSea’s CTO, highlights the aim to provide a user-friendly experience by unifying various crypto elements. This shift towards utility and multi-asset integration reflects an evolving market, facing increasing competition and a demand for community-driven experiences.
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