Phoenix Group, based in Abu Dhabi, has adopted a digital asset reserve strategy worth 150 million USD, acquiring 514 BTC and 630,000 SOL. This bold move has positively impacted its stock market performance.
The company’s shares surged by 72% in the second quarter of 2025, highlighting an encouraging market response. This trend indicates a growing interest in cryptocurrency from institutional investors in the Gulf.
Experts believe this treasury approach may inspire other institutions to diversify their assets similarly. CEO Munaf Ali emphasizes the long-term value of digital networks, projecting continued confidence in their strategy.
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