According to Brand Finance, PNJ has been ranked as one of the top 10 strongest Vietnamese brands in 2025 and is 19th in the list of the 100 most valuable brands in Vietnam, with its BSI score rising to 88.5 points. The brand value of PNJ has increased by 43%, from $367 million to $523 million over the past three years. In 2024, its revenue reached 37.823 trillion VND and post-tax profit was 2.113 trillion VND. In the first half of 2025, the company recorded revenue of 17.218 trillion VND and post-tax profit of 1.115 trillion VND, with an average gross profit margin of 21.4%. PNJ continues to expand its store network to 428 in 34 provinces and has launched many new collections while upgrading the shopping experience. Company representatives affirm that PNJ is not just a commercial brand but also aims to accompany social progress, promoting innovative marketing campaigns like “Together. We Get Married!” PNJ is targeting to become a billion-dollar brand and the largest Lifestyle retail system in Vietnam.
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