Puma launches metaverse space Black Station for displaying NFTs
Puma has entered the metaverse by launching an interactive space titled Black Station to showcase limited edition non-fungible tokens (NFTs) based on its sneakers.
The NFTs on display were created by the German athletic brand’s “Futrograde” collection. They will be on display as part of the New York Fashion Week, and buyers can redeem these NFTs as physical sneakers, according to Puma.