Western Europe is observing a rise in cryptocurrency adoption, with Italy leading at 37%. However, the introduction of MiCA regulations has impacted crypto media visibility, resulting in traffic declines for 82% of crypto-native publications in the region.
The implementation of new regulatory measures under MiCA has triggered a traffic correction across crypto-native media outlets. In Q1 2025, most suffered from increased regulatory pressures and changes in Google’s algorithm, highlighting the fragility of their engagement and visibility.
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